Environment - CRI Groups

CRI, as our name indicates, is committed to the society by integrating social and environmental concerns in our business operations. We have conducted many activities and initiatives that promote, environmental sustainability, conservation of natural resources and maintaining the quality of water and air. Some of our initiatives are:

Adoption of Ward in Implementation of Solid Waste Management

As part of its unique CSR initiative, C.R.I. has adopted Corporation Ward No.28 at Saravanampatti in association with the Coimbatore City Municipal Corporation to make it a model ward in the area of general sanitation and solid waste management and successfully emulate the model in other wards.

A. BROAD OBJECTIVE OF THE PROGRAMME: The primary objective of this initiative is to create a model Swachh Ward by making it an open defecation free, open dumping free and open littering free ward and also implementing the following

B. IMPLEMENTATION MODEL: A Memorandum of Understanding has been executed between C.R.I and the Coimbatore City Municipal Corporation for the Ward adoption programme to ensure that the below mentioned activities are implemented.

C. ACTIVITIES CARRIED OUT:

1. Provided 25 no’s segregation enabled push carts
2. Safety gadgets and uniform 50 sets provided to push cart workers
3. Entire ward as been distributed in to 11 clusters
4. New route map for push cart segregation has been evolved
5. Mass cleaning drive involving Resident welfare association was organized
6. Awareness drive on segregation of waste was organized in all the clusters

D.KEY OUTCOMES AND IMPACT OF THE PROGRAMME:

1. 90% door to door collection of waste has been implemented in this ward
2. 75% of the households segregate the waste themselves
3. 75% of resource recovery
4. Considerable reduction of litter hot spots and an overall improvement in
general sanitation
5. 30% increase in income for workers through incentives, having a direct impact on their standard of life
6. Improved outlook of the workers
7. Change in the waste disposal behavior of the citizens
8. Considerable Improvement in public health

Environment - Rain Water Harvesting

C.R.I.’s WATER VISION:

We shall strive to make water available to all people of India for their basic necessity of health and hygiene especially where water depletes

C.R.I, being a major player in the water industry, has realized the significance of saving water for the future. This positive societal change resulted in C.R.I.’s implementation of Rain Water Harvesting.

The imminent need of improving the underground water level enabled C.R.I. to

Create nationwide awareness programme among public about the necessity for adopting measures to replenish water in its natural storage’s, prevent water pollution and water wastage through its extensive dealer network, and contacts across India.

All its pumps which are shipped out from its Mfg units carry Rainwater Harvesting (RWH) manual in it and yearly they reach out to over 15 lakh people in creating awareness on RWH.

It supports in construction of Rainwater harvesting structures across India through its dealer network.

Environment Sustainability

To ensure environment sustainability, ecological balance, agro forestry, conservation of natural resources C.R.I in association with Coimbatore Corporation and leading NGO’s like RAAC has organized cleaning drives, awareness programmes and Marathon.